China's Design Floodgates Open
Sometimes a simple idea is so good that it changes the goalposts of a whole retail sector, which is precisely what Shanghai-based collective Bundshop has succeeded in doing since its launch in November. Headed by four tech-savvy and design-oriented kindred spirits - founder Diana Tsai, marketing director Stephany Zoo, operations manager Donny Yu and designer Michael Cignarale - Bundshop states its mission to become the online window and retail arena for China’s burgeoning new class of product designers. The result? A smart, easily navigated online store which currently boasts nearly 60 products and 15 designers, and ships to 90 countries.
With its flair and passion for innovative design, artisanal craftsmanship and a definite splash of quirk, Bundshop offers a line-up that reads like a fascinating under-the-radar exposé of all that defines New China. From John Meng’s vintage and upcycled lamps made from bottles, and NonoMuaks’ funky, over-the-shoulder fabric Hummingbird and Parrot Birdbags, to In Chains Alice’s leather necklaces, each cut and braided from a single piece of lamb leather by Belgian architects-cum-fashion-designers Wendy Saunders and Debra Haepers, each piece boasts its provenance, with details of its development available on the website. Sozen lamps feature porcelain from Jingdezhen and bamboo weaving from Shengzhou, and each facet of Carl Liu’s Myanmar sandalwood-fashioned Breeze Fan represents a building from Shanghai’s fast-changing skyline. Hold on - China’s design floodgates are officially open.