C’est Chic, C’est Cheap
There’s no question that middle-rung French brands are snapping at the heels of their stateside counterparts when it comes to quality, smart-casual apparel that doesn’t break the bank. Just look at Equipment
, Sandro, Maje and Iro
, whose collective US-wide assault in recent years has been met with runaway success and speedy expansion even in the face of a global economic downturn.
And business must indeed be booming for their contemporary Emile Lafaurie, as the Parisian designer’s exclusive American stockist Sean has just opened its fourth New York boutique – this time in the trend-savvy West Village.
Perhaps best known for his 100% Egyptian cotton poplin shirts, Lafaurie for Sean has built his staple product, and beyond that his entire line, on the premise of comfort, sharp tailoring and affordability.
In addition to the range of men’s shirts in 12 colours including lavender, pea green and sage, there are also tailored wool suits, off-duty trousers and the best-selling ‘Monet’ painter’s coat, a versatile outerwear piece available in cotton, wool and cashmere, and linen perfect for formal to weekend, and summer to weekend interchanging. Outfit sorted, it’s time to accessorise with the smart edit of bags, belts, scarves and gloves. C’est chic, c’est cheap!