Overlooked for a managerial role in hospitality in 1994 and casting about for a new career, Shelley Simpson moved in with a friend who just happened to have a potter’s wheel, and what started as chiefly a hobby swiftly escalated into a full-time ceramic lifestyle brand. With a burgeoning international wholesale business, two retail stores in Melbourne and Sydney, September 2012 saw the first US flagship store for MUD open on SoHo’s Crosby Street. Featuring a singularly elegant DesignOffice fitout of light oak parquet and pale walls, the New York store retails the full MUD range, all fetchingly merchandised on chic Vitsoe shelving.
With a design ethos that table and utility ceramics should be usable, durable and beautiful, the MUD range exclusively uses hard-wearing porcelain from Limoges, each piece being slipcast, bisque-fired, sanded, glazed, fired and finished by hand in Australia in a signature range of colours from cool powder blue and pistachio to wasabi green and acid yellow. With everything from cups and mugs to bowls, plates, platters, jugs, teapots, vases and vessels, the range is designed to both coordinate and complement, and with a range of ovenware and glassware in the offing soon, there’s never been a better time to wallow in mud, glorious MUD!