New York Niche
Inspired to become New York’s own version of Paris’ world-famous concept store Colette and Milan’s equally fabulous 10 Corso Como, Fivestory opened last February on Manhattan’s Upper East Side with the goal of bringing a careful selection of international designers to the city’s shopping scene. And unlike New York’s luxury department stores or small downtown boutiques, Fivestory was as much about the space as it was the stock, located in a so-named five-level townhouse on Madison Avenue, kitted out in stunning, boudoir-inspired décor, with plush carpets and marble floors, and an overall ‘dream closet in dream apartment’ vibe.
Its debut line-up was impressive, its shelves exclusively stocked with Roberta Furlanetto, a designer who previously worked in the atelier of Christian Lacroix, alongside Victoria Beckham and Cushnie et Ochs. But a full year after opening, Fivestory boasts an expanded, though still selective, list of designers, with the addition of It-girl staple Hussein Chalayan, Paris-based Anthony Vaccarello, and Italian label Lamberto Losani among many others. Not content to rest on womenswear, or even clothing alone, Fivestory carries menswear and childrenswear as well, plus a selection of covetable art, accessories, and home décor. Currently you can find the quirky Magritte and Keith Haring x Ligne Blanche dishware, Sante d’Orazio prints, and jewels from Eddie Borgo and Delfina Delettrez. High five!