Launched in 2002 by NY-born fashionista Stacey Bendet, alice+olivia is the sophisticated yet playful womenswear label that began with a single pair of bold, striped bell-bottoms for which Bendet became instantly renowned. Soon followed vintage-inspired apparel, footwear, accessories and a kid’s line, all with an emphasis on casual, feminine elegance. Today boasting a celebrity following that includes Angelina Jolie and Gwyneth Paltrow, seven boutiques across the US, plus online store, a+o now makes it even easier to place hands on their coveted goodies with the launch of a pop-up shop in Soho set to remain open until fall 2013.
In true a+o style, the brick-walled loft space is colourful and chic, with zebra-print couches, fuschia armchairs, vibrant rugs and eye-popping art installations sitting beneath a glittering chandelier, white-washed columns and exposed industrial ducting. The space is lined with summer must-haves, like flirty, flowing, boldly-hued summer dresses, glamorous evening gowns, trouser suits, ankle-grazing chinos, and skirts ranging from printed maxis, to box-pleat minis. The pop-up is also home to a+o’s exclusive new handbag line of beautiful embossed leather totes and clutches, perfect for pairing with sparkling wedges, demure gold court heels or strappy white platforms. Hot to pop!