East, West, Home's Best
Heima (pronounced Hi, Ma!) is Icelandic for home, but without an iceberg in sight this fun and sassy homeware store is making its mark in sunnier Manila climes thanks to the pioneering curation talents of director and native lovely Rossy Yabut.
And Heima is certainly no Nordic wallflower, filled as it is with locally-made furnishings in bright colours, yesteryear motifs and audacious designs that befittingly reflect the sunny Filipino disposition.
With fun and a retro aesthetic in mind, Heima transforms dainty settees and low-slung sofas with patchwork and patterned fabrics, while their block-coloured pieces can be spruced up with a selection of doodle-covered cushions.
Finebone china lights have been fashioned into silly shapes like squirrels, owls and old-school cameras to appeal to the child in every adult, and reenacting a scene from ‘Murder She Wrote’ just got easier with their stock of quirky and colourful typewriters (well, what else would you use them for?!).
For a splash of scented pizzazz, Heima also sells bizarrely-monikered scented candles like ‘Grandma’s Kitchen’ and ‘French Mimosa’. But girly laughs aside, chaps are catered for too with a nostalgic array of Marshall amps, Crosley turntables, and new or ‘pre-loved’ vinyls.
If overwhelmed by this explosion of colour and quirkiness, sister company Heim Interiors can help with custom-made pieces and interior styling that will brighten up the most boring of beige interiors. Colour me crazy!