Brit Style Comes Fragrant Harbour-side
Listen closely. Can you hear it? That rumble in the distance, the clatter of high-heels sprinting on pavements, the shrieks of delight? Then you may already know – British mega-retailer Topshop has landed on Hong Kong’s Queen Road Central, and those heading into town best beware the frenzied legions of stampeding women blazing a trail to its shiny front doors.
Though the brand already has a strong presence in the region, the 14,000 sq ft Hong Kong flagship marks its first foray into greater China, and according to boss Sir Philip Green, the success of this first endeavour could well lead to more stores in Hong Kong, as well as in Shanghai and Beijing, including men’s equivalent Topman.
Widely regarded as one of the first and best retailers to bring edgy, of-the-moment fashion to market at lightening speed, Topshop has positioned itself smartly as the city gals’ go-to for runway-ready styles at a fraction of big brand prices. Adding to its credibility has been a series of very successful, high-profile collaborations with style icons and designers like Kate Moss and Christopher Kane, resulting in the company’s expansion to more than 440 stores in 37 countries globally – a far cry from its humble beginnings in 1960s London.
It’s on-trend, it’s affordable, it’s here, and judging by the queue outside, Brit style in Hong Kong is heading straight to the Top.