When tailor Ellis Kreuger and partner Alex Daye arrived from New York they were struck, not only by the seemingly interminable humid Hong Kong air which demanded an immediate wardrobe rethink, but also by the abundance of tailors turning out boxy grey suits for the city’s financiers.
Although the pair admired the quality of the local handiwork, the style left something to be desired and lo, the idea to start making their own lightweight and modish menswear quickly developed into outfitters Moustache.
The tone of their clothing is clear from the outset, with the store’s sultry midnight blue interior etched in delicate white Chinoiserie, replete with playful figurines and antique paintings that reflect their retro-inspired collection of ready-to-wear, made-to-measure menswear and accessories. Their lookbook includes a variety of whimsical styles such as a colourful pin-striped take on the London hack ‘Fleet Street’, along with a 50s-inspired checked blazer tribute to beatnik Jack Kerouac.
Also on sale are slim cotton suits, lightweight voile shirts, Bermuda shorts and t-shirts, all made with style and the tropical climate in mind. The recent collection of soft leather travel accessories imported from edgy Italian design firm Stiibu has proved a hit with Sheung Wan’s arty crowd, and don’t miss the signature fine cotton voile map scarves – perfect for stylish brow mopping. Fine and dandy!