Fine and Dandy
A casual stroll along the Sheung Wan end of Hollywood Road only four years ago would have meant passing store after store of antiques, reprotiques and downright fauxtiques, along with coffin shops, printers and the odd dried seafood seller.
These days the majority of ceramics you’ll find have cappuccino in them, and in amongst the galleries and cafes a healthy clutch of lifestyle stores have also begin to arrive. Heading the fashionista list is box-fresh Iter Hominis, a handsome own label edit of men’s shirts, coats, jackets, pants and waistcoats, just perfect for the urban dandy who prefers detail to flamboyance.
Melding an Italian design aesthetic with Japanese fabric and an understated, relaxed masculine silhouette that’s been tapped with the hip stick, Iter Homins nestles in a polished concrete, two-floor salon complete with signature spiced-wood house fragrance – indeed each clothing purchase comes with a complimentary Iter Hominis soap and terribly useful sturdy cotton dust cover bag for your togs.
This season, herringbone and flannel blazers are paired with rumpled cotton or distressed denim shirts, twill trousers and lightweight knits and cardigans in an infinitely interchangeable palette of minerals, greys, whites and blacks. With a small range accessory belts and hats and more planned for 2013, Hong Kong’s menswear mojo just got a serious boost.