Hulu 10 Concept Store
Keeping an eye on the past to create the future may be par for the course in fashion and lifestyle, but in a city seemingly obsessed with luxury labels and conspicuous consumption, it comes as a delightful surprise to find, just a few steps from the bustle of Central’s myriad flagships stores, a small concept standalone that is bringing a charming contemporary spin to traditional Chinese designs.
Hulu 10 (the word hulu denotes the cinch-waisted bottle gourd or calabash associated in Chinese culture with prosperity, happiness and fertility) offers up a small, but perfectly formed lifestyle collection that encompasses men’s, women’s and kid’s fashion as well as home accessories, many of which employ a simple, 60s and 70s aesthetic.
Easy to layer and accessorise, women’s drape jackets and tunics come in a range of textiles with simple closures, while the men’s range of corduroy padded jackets and waistcoats are ideal for the chilly run-up to Chinese New Year.
The natty line of lifestyle goods makes for perfect gifting, with everything from gourd-shaped herbal sachets stuffed with cinnamon and cloves for wardrobes and drawers, and shibori wool blend scarves, to fabric tangram puzzle mats and coasters, and even soft hulu warmers filled with red beans ready to microwave and apply to sore backs and feet. And don’t worry if you have no gift wrapping paper at home, they even sell old-fashioned satin cloth wrappers. Back to the future!