Few names are as synonymous with avant-garde contemporary fashion as the late Alexander McQueen. If it’s true that everything he touched turned to design gold (see: the iconic armadillo pump, and the 100 ensembles that were featured in the Met Costume Institute’s record-breaking 2011 McQueen retrospective), then Hong Kong’s new flagship is the latest and certainly one of the luckiest to have had McQueen’s finger pulling the conceptual trigger.
At the 1,636 sq ft Elements store, designed in part by both McQueen and his successor Sarah Burton, it’s clear from the minute you step inside that the clothes are only a part of this total package.
Featuring smashed porcelain, intricately etched wall panels, curved ceilings and a contrasting black, white, and baby pink palette, the interiors seem to convey the same raw, precious, ephemeral feel that embodies each piece of McQueen clothing. The flagship is the first to stock the full range in Hong Kong – from runway to RTW to accessories, including the instantly recognisable skull-printed silk scarves.
Though the current collection ‘Beautiful Future’, with its stunningly futuristic, textural and feminine pieces, is a masterpiece from the talented Burton, it’s comforting to know the golden touch of McQueen has been at work here too.