Ready, Set, Style
Gone are the days you could sidle up to the running track or gym in your old grey sweats. Long gone. Ever since David Beckham donned an alice band, sports and fashion have been tightly intertwined, and high-riding neon nightmares have thankfully taken a turn for the designer. Just consider the masterminds behind the 2012 London Olympic uniforms for team UK, Italy and USA – McCartney, Armani and Hilfiger, go figure.
Chicagoans rejoice then, because your workout wardrobe just got a whole lot sassier with the opening of Atlanta-transplant DEKA in the luxurious 900 Shops complex on Michigan Avenue, alongside neighbours including Gucci and Michael Kors. Like its southern sibling, DEKA Chicago brings shoppers the best in high-style athletic and yoga apparel, leisure and outerwear, stocking a performance-chic cache including the fluid Adidas by Stella McCartney range, colourful Newton Running collection, snuggly Canada Goose jacket line, Adidas SLVR, Miche, Craft MPG, INHABIT, Splits 59 and the third-only American ‘shop within a shop’ for the uber-edge sport-meets-streetwear brand Y3. The airy space sports a sleek fitout with polished mock-granite flooring and bright damask wallpaper, so with a shopping experience as stylish as the clothes, DEKA ensures there’s simply no more excuses not to break a sweat. On your marks…