Keeping It In The Family
For some fashion isn’t just a vocation, it’s an inheritance, take industry heavyweights the Missonis for example, or on a lesser scale, family-helmed label Norman Todd, founded by father Norman Ruta and diversified years later by his daughter Stacey Feldman. Ruta started out as a costume designer on the Mary Tyler Moore Show and swiftly became the go-to man for stylish career gals in the sixties, while his daughter soon followed in his fashionable footsteps, with a contemporary diffusion line Todd & Co in the eighties.
The Todd label ended with retirement and motherhood respectively in 1992, but Feldman set about building a new womenswear empire years later with her Stacey Todd home and fashion boutiques in Studio City – a label which is now expanding to West Hollywood. The tightly-curated racks range from hard-to-find Maison Martin Margiela to the always au fait Phillip Lim, plus Isabel Marant boots, black croc bags by Rhonda Ochs, unique jewellery from Renée Sheppard and a vintage cache of Rolex watches. And after all these years, Ruta’s influence is still felt, from his input on private label clothing to accompanying his daughter on the occasional buying trip. Talk about keeping it in the family!