Hey LA, What's the Scoop?

Scoop NYC Boutique

Though Scoop boutiques have been showing New Yorkers what the ‘Ultimate Closet’ looks like since 1996, it was only over the summer that the calls of their burgeoning West Coast fan base were finally answered, and their own permanent hometown flagship was launched.

Wasting no time, style-savvy Angelenos have since descended on the white, greige and Cali-centric, 2,700 sq ft Brentwood shop space in droves, clamouring to lay hands on Scoop’s signature contemporary fashion and accessories stash for men and women, and seek the counsel of their in-house team of expert ‘wardrobe builder’ stylists.

Sticking with the fashion philosophy that has made them a household name, the LA outpost’s list of stocked labels features a clever mix of big name international labels, edgy emerging talent and cult NYC favourites. You’ll find Zac Posen, Roberto Cavalli and Chloe alongside Rag & Bone, Inhabit, Michael Bastian and the retailer’s own namesake apparel label for guys and girls.

To accessorise, pop Kors on your feet, Gryson over your shoulder, and glamorous, modern-Cameo baubles by Italian fine jewellery house Amadeo (available exclusively in California from Scoop) around your neck. Then once you’re done playing dress up, get your goods wrapped to go in one of Scoop’s collectable seasonal shopping bags. Got the scoop?