As is so often the way in success stories, a gap in the market creates the perfect niche and a brand is born. And so it was for Clare Vivier, whose former job in French television involved travel, which in turn meant she sought for a chic but functional laptop cover and came up empty handed. You’ve guessed the rest – once designed, laptop covers begot other small leather items and before you can say ‘butter-soft hide’, a whole range of jewel-bright and covetable leather goods and accessories was born.
With several high-profile collaborations under her belt (not least Gwyneth Paltrow’s Goop site) the time was right to expand, and late 2012 saw the opening of the Vivier flagship store in fashionable Silverlake.
Step through the grey corner door into the Barbara Best-designed, French pharmacy-inspired interior with its polished cement floor, and you’re hit with a fresh, bright blast of colour against the ultra-high pure white cabinetry.
In amongst the signature, and hugely successful foldover clutches and laptop covers, you’ll find locally made totes, cases, small sacs and travel totes, as well as roll-up travel backgammon sets, jewellery pouches and vide-poche trays, along with a careful edit of stylish lifestyle additions like Steven Alan beach blankets, Andrea Mack fragrance and Chateau Marmont candles. And for that very special gift? Almost everything in the Vivier range can be monogrammed – how’s that for personal style!