No Cuts, No Colour
Blo Dry Bar
‘You’re not cheating on your hairdresser!’ reads the reassuring tagline for international (and claiming to be the original) Blo blow dry bar, which, after sweeping the States, Canada, and cities as far afield as Manila and Moscow, finally opened a salon in Beverly Hills this July. Capitalising on Hollywood’s commitment to only the most A-list of stylists, facialists, and hairdressers, Blo carves its own niche in the city that boasts America’s most fabulous ‘dos, with the promise of quick, cheap, and cheery blow-outs – a small price to pay for fashionable locals whether en route to the red carpet or on a hot night out.
In a 775 sq ft space decorated with the brand’s signature white cube chairs, hot pink countertops and oversize mirrors, Blo offers its trademark $35 services, with a range of signature styles – among them the Anna Wintour-inspired ‘Executive Sweet’, the aptly-named ‘Holly Would’ wavy mane, the classic-with-a-twist ‘High Society’ bun. For extra, a menu of add-ons includes deep conditioning treatments, clip-in or bonded extensions, ‘a la carte’ recreations of photos you bring in, and even services for the little princess and the hubby. And if you’ve got a special day on the horizon, Blo Bridal offers services for the whole party – maids, mobs, flower girls and all. Easy!