Shopping With Conscience
Apolis: Common Gallery
There are some ideas that are so so simple and so good, that you wonder why they never happened before. Precisely one of those is the story of brothers Raan and Shea Parton.
Having travelled abroad and witnessed first hand scenes of poverty and economic struggle, their epiphany came with the realisation that a business committed to global advocacy could be used to effect social change, empowering people and allowing them to determine their own future.
And so in 2004 Apolis was born with the simple mandate to source and manufacture goods with artisanal provenance and social accountability.
Now, all this may all sound terribly well-meaning but rather homespun, but set foot in the Apolis Common Gallery and you’re surrounded by beautifully designed and constructed fashion, lifestyle goods and accessories, each piece with its own story and journey.
For instance the Market Bag from Saidpur in Bangladesh employs 21 people, the Ugandan project based in Jinja grows the cotton that goes to make the Filson collaboration Philanthropist Briefcase, the Peru project employs 20 artisans processing alpaca yarn that becomes blankets, scarves and hats, while Israel supplies leather sandals, India wool and silk fabrics, and Honduras coffee.
With a range encompassing swimwear to leather luggage tags, candles and even an inhouse magazine called Kinfolk, Apolis is proof positive that being fashionable can be a change for good.