Unit 101 / Bldg 6 / 29 Sanlitun Bei Jie / Chaoyang / Beijing /
+86 138 1188 2796
The Creme of Korean Fashion in Beijing
With ultra-hip Korean pop (K-pop) music taking China by storm, it’s unsurprising the associated fashion is equally sought-after by Beijing’s stylistas. Enter Unianswer. Founded by Harper’s Bazaar China alum and Seoul Fashion Week fixture Wang Na, Unianswer is the go-to Sanlitun hotspot for hard-to-find South Korean womenswear labels like How And What and pushBUTTON, plus an eclectic range of unique brands from Singapore, Hong Kong and the USA. The expertly-curated collection is hand-picked straight from the runways, so if it’s hot in Korean now, you’ll find it in Unianswer.
So what does the K-pop look comprise? Think sharp, structured blazers, ruffled cocktail dresses, silky jumpsuits, studded leather and fur detailing. If a head-to-toe look is a little overwhelming, why not start at square one with an accessory from the wide and varied selection including Korea’s answer to Louboutin, suecomma bonnie. Alexander Wang-inspired metal and chain-embellished purses, trendy oxfords, and original earrings will have even beginners looking the part, and once you’ve shopped the look, where better to show it off than nearby rooftop Fez Bar. Join the city’s style-set on the glamorous hot pink sofas for cocktails and tapas. Tres chic!