Order online at anyshopstyle.cn/en or visit sister site anywearstyle.com for the latest China fashion news.
A Logo Liberation!
Any Shop Style
Ironically, the very ubiquity of a brand can sometimes be to its detriment, especially when the consumer starts to perceive a product as being too ‘common’ – a case in point is the lower-than-expected profits of certain fashion heavyweights in China this year, following the deluge of designer arrivals over the past decade. Meanwhile, the recent crop of local luxury boutiques like S.T.A.R.S.
, and Tu Cheng point towards an increase in popularity of logoless but distinctive high-end threads. One sassy fashionista who was wise to this trend was Beijing-based journalist Alice McInerney, who recently launched online store AnyShopStyle.com in a bid to showcase cutting edge wares from Chinese and international designers unavailable elsewhere in the city.
Look out for Hong Kong brand Wear-and-Tear’s handcrafted bangles (layered and mismatched chains, thread-work, and metallic leather), Taiwanese designer Peggy Tan’s label Mandarin & General (full of silky numbers with a modern slant on Mandarin heritage dress), and Beijing labels Su.GuangYu (elegant minimalist separates) and Luvon by Liulu (boxy woollen coats reminiscent of the Chinese military guard, or dramatic red velvet and embellished cream silk waterfall gowns). And there’s even something for the boys from German designer Janine Grosche’s label Path, showcasing wintry colours and avant-garde shapes – Rick Owens, eat your heart out!